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Sexo, tabaco, alcohol – una fábula política. | Enrique Fonseca | TEDxMalagueta

Sexo, tabaco, alcohol – una fábula política. | Enrique Fonseca | TEDxMalagueta


Translator: Emilio Oscar Marchetti
Reviewer: Sebastian Betti How many of you like wine? Raise your hands so I can see you. Well, I can see a bunch of hands up. That means that here in Malaga
not only you like to drink, but also, apparently,
you’re proud of it. (Laughter) That’s OK, that’s OK, it’s normal. Nowadays, wine has become a status symbol. Moreover, if you want to score with a girl
you don’t take her out for coffee because that would be lame. Nowadays, you invite her a glass of wine and that makes you look fancy. As Aris would say, “A green point guy.” But that has not been always the case. In 1977, there were over
three million clinically diagnosed alcoholics in Spain. Plus, those who didn’t have
a medical diagnosis but had serious issues with alcohol. People like, for example, my grandfather that was a regular guy,
a person of its time. On any working day, he could drink
more than five glasses of wine. As you’d imagine, that was a problem. Not only affects public health but also a traffic safety and, of course, street violence. So, eventually,
local and national governments stepped up and bit by bit alcohol consumption “per capita”
in our country has been going down every year. However, at present when the Spanish people drink the least, the alcohol industry,
and specifically the wine industry, has registered record revenues. So, that makes you wonder:
How is that possible? How is it that when Spaniards
consumption goes down, alcohol revenue goes up? Well, today we’re going to
answer that question. But before that, let’s take a look
at a fable about political survival, a game in which not always
the strongest wins. We’re going to look at it
through three different industries: the sex industry, tobacco industry
and the alcohol industry. And if you wonder why have I picked
these three industries? We could call it
“The Holy Trinity of vice.” (Laughter) You see, porn, cigarettes
and alcoholic beverages are something like the Iberian lynx,
the white whale and the panda bear of economic sectors. All three are in perpetual danger
from becoming illegal, from special taxations and regulations that would make them lose
billions of euros. And I know what you’re thinking: There’s some logic in governments wanting to regulate or even ban tobacco because tobacco is bad for your health. The same with alcohol,
it’s not healthy to drink too much so it makes sense that governments
would like to regulate them. But what about pornography? What problem could it face in a world
where’s freedom of religion and of speech? I have a question. Does anybody here
work with computers? I’ve always wanted to ask that. Please raise your hand if you’re a techie. OK, I can see that
there are a few here… You tech people know it well. If some site like “Leche 69”, “MindGeek”
or “King.com” wants to hire you, the best you can do is to reject the offer or if you take the job, lie in your resume because there’s an unwritten rule
in the IT world. If you work for a porn company,
even as a simple programmer, you’re completely banned from ever working
for any of the enticing tech giants like Apple, Google or Amazon. But we’re not only talking about
discrimination in the workplace. We’re also talking about
technological discrimination. Everybody knows
what the App Store is, right? The App Store is the platform
where iPhone users can purchase applications for their mobile phones. As you can imagine, there’s some overwhelming technology
behind the App Store from which small businesses can benefit by selling their messenger apps, social networks or video game
on the phone. Well, everyone can benefit
except those that work with porn. The porn industry has to spend some “RonJeremyesque”
amounts of money every year. (Laughter) Exactly, I think the word
works for this talk. Really “RonJeremyesque”,
billions of dollars every year spent to develop their own technology
for payment and sales. In other words, regarding business policies, we can say that porn is more isolated than
Julio Iglesias in a left-wing rally. But we’re not only talking
about business policies. We’re also talking about politics. How many lobbyist, do you think,
are working for the porn industry in a city like Washington D.C.?
50? 30? 10? The answer is zero! Not a single person works
on behalf of their interest in the political capital
of the world’s main economy. On the other side, you’ve got
a swarm of organizations ranging from hardcore left-wings
to staunch right-wings whose main objective is
to bring pornography to an end. I know what you’re going to say.
I know what you’re thinking. What’s your name? What?
Speak louder, shout a bit. – Alicia! Alicia! Alicia, I know
what you’re thinking. I think I’m able to read your mind. You think that in any democracy with
freedom of speech and religious freedom no government would dare
to censor internet content, right? Well, Alicia you’re wrong! You’re wrong. Look, if you happen to travel
after April to, let’s say, the UK to the city of London and let’s say you want to watch a video
containing female ejaculations… You won’t be able to Alicia! You won’t be able to watch it because
the British Board of Film Censors considers female ejaculations
as an obscene content and it shouldn’t be showcased
under any circumstances. But, what’s the name of your friend?
The one sitting behind you. The one in the white shirt. -Jorge! Jorge, OK. Let’s suppose that Jorge
travels with Alicia to the UK. They go to London together and he feels like watching
some male ejaculations. Let the guy enjoy himself… (Laughter) In that case, Jorge won’t have an issue
with the British Board of Film Censors because they don’t consider that
an obscene content so he can see it if beforehand Jorge
registers on a web site where he’ll have to input his full name,
his driver’s license, his credit card number and his address. So Jorge, in any given moment the British government will know every
sexual preference and tastes you have. What do you think about it? (Laughter) Because, my dear TED Talk friends, the number one rule
for political survival is: If you don’t face up to it,
others will do it for you. Precisely, if there’s an economical sector that’s distinguished itself for
facing the music, that’s big tobacco. Yeah, yeah. Just as you hear it. You see, just in 2016 the tobacco corporations spent
over 16 million dollars in lobbyists. However, in Europe as in the US, the number of smokers
is decreasing every year and that’s mainly thanks
to health regulations from Western governments. Even more, the main revenues
for big multinational corporations like Phillip Morris or Imperial Tobacco, nowadays comes primarily
from emerging markets like China or India. The traditional markets are losing
their clients quota yearly. And you could wonder:
having so many lobbyist how is it possible that they
weren’t able to pressure politicians into getting rid of those regulations? So, pay attention
my dear TED Talk friends, my dear friends from Malaga, because rule number two
for political survival says: If you don’t tell the truth,
others will tell it for you. And if something is characteristic
of the tobacco industry is that they’re not too keen
on telling the truth. Look, in the 50’s, the tobacco industry hired an army of doctors and scientists in order to publish a study where
it was “objectively” demonstrated that tobacco was good for you. As you may imagine, it was a matter of time before the US Surgeon General
answered in the year 1966 with its own report where
it unequivocally stated that tobacco definitely a health hazard. When they couldn’t deny
scientific facts anymore, they started to deny lawful facts. They hired an army of lawyers whose main objective was to
demonstrate with legal arguments that any kind of regulation
on tobacco was unconstitutional or it went against
some previously established law. As you can imagine, this strategy
didn’t work so well and nowadays, fortunately for us
and unfortunately for them, tobacco is disappearing from our society. And I know what you’re going to say. Well, if your job is to push poison, it’s a little bit complicated
to tell the truth. At least, it goes against
your own Interests, right? Check it out, pay attention now. I’m going to introduce to you
this afternoon’s hero, Mr Pelayo de la Mata. Keep that name in mind
because it’s quite important. In the 70’s, Pelayo de la Mata
having inherited some vineyards in Rioja and the distribution licenses for
such important and well-known beverages as Bacardi rum or Seagram’s gin. In a country with over
three million alcoholics, selling alcohol was a safe bet. But Pelayo de la Mata knew it
wouldn’t work in the long run. With such a sanitary crisis
it was a matter of time before every single government,
national and local, took the matter into their own hands. So, before making someone
else take the heat for him, Pelayo de la Mata met with
the rest of the sector’s businessmen and founded the Spanish Federation
of Spirits, FEBE in Spanish, Alcohol lobby. And before anybody
told the truth in his place, Pelayo and his FEBE partners
met with politicians and said: “Look, we know that what
we’re selling isn’t healthy so we’re going to sit down
and try to find a solution that lets our product be less harmful while being able to keep
our many benefits. The first campaigns
to educate the Spaniards about responsible drinking
of alcohol beverages, they were paid by the alcohol lobby! Even more so, the warning signs on
gin and whiskey ads that read “Drink in moderation,
it’s your responsibility”, were placed by a proposal that
came from the same alcohol lobby. Not only that. But, if we want to reduce the noxiousness
of our selling product, what’s the best thing to do? Improve its quality! Don’t you think? Use better ingredients, make sure that the production process
are the proper ones, ensure quality control… That’s exactly what
“designation of origin” does. Check it out, on the year 1990 in Spain
there were only 24 designations of origin. Now, we have over 60. You can see it on the chart, during the 90’s, when FEBE
is finally founded, the number of designations of origin
in Spain grew exponentially and the whole sector gave a 180 degree
turn in its business model. Before, my grandfather,
drank five glasses of wine for the approximate equivalent
of 1 euro per glass. Now myself, his grandson,
I drink just one glass, but it costs me 5 euros. I’m healthier than my grandfather and the business that sold me the wine
makes the same or even more profit that it did before. But wait a minute,
because we’re not done yet. You see, there’s a third rule
for political survival that reads: If you don’t say who you are,
others will do it for you. Let me explain. If I ask you to think right now
about a porno businessman, what image comes mind? Probably, looks something
like the image behind me; because, let’s be frank, who among you have
ever been to a porn set? (Laughter) Ok, and if I ask you… This is for the video, for the record,
nobody raised their hand. (Laughter) And if I ask you to think
of a tobacco businessman what comes to mind? Probably looks something like
the image behind me, right? Let’s see, who amongst you has ever
been to a cigarette factory? Now, who amongst you
has never taken part in that modern perversion
we call wine tourism? (Laughter) Come on, raise your hands. Who has ever visited a winery? Well, basically the same people
who liked drinking. Evidently, when we visit a winery, not only it means some extra money
in the businessman pocket, the wine-maker, but also, we’re putting a face to them. We could see them,
we could empathize with them so nobody could ever peddle us
an unrealistic stereotype about the reality of alcohol
and the reality of wine because we’ve seen it with our own eyes. That explains why Spain has some of the lowest alcohol taxes in the whole world. Even when some governments
tried to raise them, for example, the Zapatero’s
administration in 2007 wanted to raise taxes
on alcoholic beverages and the whole sector took up arms.
Do you know what happened? Society stood behind them and even the head of the opposition who, as you may remember,
was Mariano Rajoy, was all over the media
-newspapers, radio and television- saying that mythical phrase: “¡Viva el vino!”, Long live the wine! Could you imagine him saying
“long live the porn!”? (Laughter) Evidently, my dear TED Talk friends, in political survival, victory
does not come to the strong but to the honest. Thank you everybody! (Applause)


Reader Comments

  1. Sobre el asunto del "pimple" hay un opúsculo muy interesante…"BORRACHERAS NO," de F. Rodrigo MORA (está en PDF).

  2. Se llama Pelayo de la Mata, Pelayo de la Bombilla debería ser más bien. Realmente estoy reduciendo mi consumo de tabaco y cada vez estoy más convencida de que voy a dejarlo. Ya lo dejé durante 1 año pero por cuestiones personales volví a ello y des de entonces no lo he vuelto a dejar. Tengo 19 años, vivo en España, y comencé a fumar con 13 años. Realmente nos han comido el coco a muchos y es fascinante ver que los débiles son ellos. Gracias por el vídeo <3

  3. El audio es como el ajo. Tuve que poner el volumen al máximo para escuchar "pero primero veamos algo de historia".

  4. Y yo que pensaba que sólo hablaba así en los vídeos de VisualPolitik. Ya me imagino en una charla común.

  5. Fonseca buena tu charla, muy segura….pero espero que pa la próxima no te traicionen los nervios pre-presentacion para que no te pongas la chaqueta de tu madre o hermana 😁😅😂🤣

  6. Yo diria q la pornografia es algo mas inmoral q el vino y q el tabaco es un pelin mas toxico q el vino… por el resto buena reflexion fontseca

  7. Unas de las mejores charlas sin duda alguna de TED. Una coordinación del intelectualismo, la energía y la serenidad en las oalabras. Eres un gigante Fonseca

  8. Charla patrocinada por DKV. Porque las aseguradoras de salud son las más honestas de todas las industrias.

  9. ¿En supervivencia politica la victoria no es del mas fuerte sino del más honesto? Hay algo que no me cuadra de esta frase del final…..

  10. Sólo falta esa musiquita pegajosa de fondo, que diga China y Rusia son malos, el neoliberalismo es la salvación y tenemos un vídeo de visualpolitik xd

  11. Excelente charla Fonseca!! Gracias por ella!!! Esta buenísima para un set de debates sobre esas leyes y su aplicabilidad! Incluso… uno entre los tres en Visualpolitik! Jejejeje… éxitos!

  12. Visual politik sería mucho mejor si tuviera otra voz en off, la de este tipo me da herpes en los oídos con su cantaleta de mago de quinta o presentador de circo deprimente

  13. Hola mama, hoy en la universidad hemos hecho un exámen de matemáticas, pero antes, veamos un poco de historia.
    "En mundo árabe del siglo…….." jajajajjajaa

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